Digital advertising that fills rooms. Priced per show, scaled to spend, tuned to convert ticket-buyers.
We run paid media around tour routing to drive ticket sales city by city. Billed by the show with an ad-spend ceiling that scales with the budget. Fan messaging layers on for pre-show capture and post-show retention.
01
Primary // Lead
Digital Advertising
Geo-targeted paid media built around tour routing. Per-show campaign build, optimization, and reporting.
+
Secondary // Add-On
Fan Messaging
DM automation, email, and SMS to capture attendees, confirm purchases, and drive merch plus encores.
Digital Advertising // Per Show
Primary Offer
Per-Show Pricing
$300/ show minimum
or
15%of per-show ad spend
Billed at whichever is higher. Small rooms bill at the $300 floor. As ad spend scales up for larger markets, the percentage takes over.
What's Included
Scope
Routing-Based Media Plan
Ad strategy built around the tour calendar. Budget pacing aligned to on-sale dates and show-day timing.
Multi-Phase Campaigns
Campaigns structured across the tour cycle: announce, pre-sale, on-sale, mid-campaign push, and show-week. Each phase carries its own objective and creative angle.
Geo-Targeted Campaigns
City-by-city build with localized creative, venue-specific targeting, and lookalike expansion from past attendees.
Creative Strategy
Guidance and recommendations on the hooks, ad core ideas, and CTAs most likely to drive ticket conversion for each market.
Tracking & Reporting
Tracking is set up where the ticketing partner allows it. Per-show performance reports reflect the metrics available from each partner, so reporting scope varies by campaign.
Creative Production // Note
If the artist or tour team doesn't have sufficient creative on hand, or wants additional digital ad creative built for proper testing and performance, we can produce it on a custom-quote basis. Scoped per tour.
$250
+
Universal Setup Fee
Every new client. Minimum $250, scaled up based on tour complexity surfaced in the discovery call (number of dates, ticketing integrations, multi-artist bills, or tight on-sale timelines).
Fan Messaging
Add-On
The layer that converts ticket ads into owned audience. Choose the full package or DM automation on its own. Available alongside per-show billing or as a standalone engagement.
Option 01 // Full Package
Full Fan Messaging
$3,500setup + $350/ month
DM Automation Funneling for ticket and VIP capture
New subscriber SMS sequences for day-of-show and VIP flows
CRM configuration with city and tour tagging
New subscriber email sequences for on-sale and show reminders
Offer pages for tickets, VIP, and merch drops
Post-show handoff to artist retention flows
Option 02 // Entry
DM Automation Funneling Only
$1,500setup + $150/ month
New subscriber email sequences for on-sale and show reminders
Offer pages for tickets, VIP, and merch drops
Post-show handoff to artist retention flows
New subscriber sequences only. Does not include ongoing list management or broadcast campaigns. Full package includes everything above. DM Automation Funneling option covers the DM flows and handoff logic only.